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Videos

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Johanna Fyrbjörk, Carsten Andreasen
Company: Ipsos MRBI
June 15, 2014
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Citation

Fyrbjörk and Andreasen (2014a, June 15). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/usage-of-smartphones-in-shopping-malls


Videos

Using GPS analytics and in-the-moment mobile

Recent advances allow us to mine GPS data to understand actual shopper journeys. The new technology even lets us detect visits and trigger mobile surveys to shoppers when they are inside specific stores. But how are these technologies relevant for...

Catalogue: Congress 2013: Think Big
Author: Thaddeus R. F. Fulford-Jones
June 15, 2013
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Citation

Fulford-Jones, T. R. (2013a, June 15). Using GPS analytics and in-the-moment mobile . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-gps-analytics-and-in-the-moment-mobile-